Volckner, F.: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Brand Positioning Based on Brand Image–Country Image Fit

Klein, Kristina, Völckner, Franziska, Bruno, Hernán A., Sattler, Henrik, Bruno, Pascal

Journal:

Marketing Science

Year:

2019

Language:

english

File:

PDF, 977 KB

english, 2019

2

Managing Brands in the Social Media Environment

Gensler, Sonja, Völckner, Franziska, Liu-Thompkins, Yuping, Wiertz, Caroline

Journal:

Journal of Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 462 KB

english, 2013

3

How Important Are Brands? A Cross-Category, Cross-Country Study

Fischer, Marc, Völckner, Franziska, Sattler, Henrik

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 333 KB

english, 2010

4

Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy

Küpper, Denise Marie, Klein, Kristina, Völckner, Franziska

Journal:

Human Resource Management Review

Year:

2019

Language:

english

File:

PDF, 687 KB

english, 2019

5

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

Melnyk, Valentyna, Klein, Kristina, Völckner, Franziska

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 884 KB

english, 2012

6

Drivers of Brand Extension Success

Völckner, Franziska, Sattler, Henrik

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 143 KB

english, 2006

7

The impact of brand extension success drivers on brand extension price premiums

Henrik Sattler, Franziska Völckner, Claudia Riediger, Christian M. Ringle

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 422 KB

english, 2010

8

Drivers of Brand Extension Success

Franziska Völckner and Henrik Sattler

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.56 MB

english, 2006

9

The dual role of price: decomposing consumers’ reactions to price

Franziska Völckner

Journal:

Journal of the Academy of Marketing Science

Year:

2008

Language:

english

File:

PDF, 342 KB

english, 2008

10

Empirical generalizability of consumer evaluations of brand extensions

Franziska Völckner, Henrik Sattler

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 228 KB

english, 2007

11

Dual effect-based market segmentation and price optimization

Theysohn, Sven, Klein, Kristina, Völckner, Franziska, Spann, Martin

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 588 KB

english, 2013

12

Image feedback effects of brand extensions: Evidence from a longitudinal field study

Franziska Völckner, Henrik Sattler and Gwen Kaufmann

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 1.30 MB

english, 2008

13

Empirical generalizations on the impact of stars on the economic success of movies

Hofmann, Julian, Clement, Michel, Völckner, Franziska, Hennig-Thurau, Thorsten

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 862 KB

english, 2016

14

The Price-Perceived Quality Relationship: A Meta-Analytic Review and Assessment of Its Determinants

Franziska Völckner and Julian Hofmann

Journal:

Marketing Letters

Year:

2007

Language:

english

File:

PDF, 1.33 MB

english, 2007

15

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander, Völckner, Franziska, Sattler, Henrik, Hatje, Claudia

Journal:

Schmalenbach Business Review

Year:

2012

Language:

english

File:

PDF, 153 KB

english, 2012

16

Drivers of Brand Extension Success

Völckner, Franziska, Sattler, Henrik

Journal:

Journal of Marketing

Year:

2006

File:

PDF, 131 KB

2006

17

Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy

Küpper, Denise Marie, Klein, Kristina, Völckner, Franziska

Journal:

Human Resource Management Review

Year:

2019

File:

PDF, 687 KB

2019

18

Image feedback effects of brand extensions: Evidence from a longitudinal field study

Franziska Völckner, Henrik Sattler, Gwen Kaufmann

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 197 KB

english, 2008

19

Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art

Franziska Völckner

Journal:

Journal für Betriebswirtschaft

Year:

2006

Language:

german

File:

PDF, 407 KB

german, 2006

20

Determinanten der Informationsfunktion des Preises: Eine empirische Analyse

Franziska Völckner

Journal:

Journal of Business Economics

Year:

2006

Language:

german

File:

PDF, 408 KB

german, 2006

21

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Franziska Völckner, Alexander Rühle, Martin Spann

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 171 KB

english, 2012

22

The Role of Parent Brand Quality for Service Brand Extension Success

Volckner, F., Sattler, H., Hennig-Thurau, T., Ringle, C. M.

Journal:

Journal of Service Research

Year:

2010

Language:

english

File:

PDF, 359 KB

english, 2010

23

How collinearity affects mixture regression results

Becker, Jan-Michael, Ringle, Christian M., Sarstedt, Marko, Völckner, Franziska

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 345 KB

english, 2015

24

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Franziska Völckner, Alexander Rühle and Martin Spann

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.14 MB

english, 2012

25

The impact of different fit dimensions on spillover effects in brand alliances

Schnittka, Oliver, Johnen, Marius, Völckner, Franziska, Sattler, Henrik, Victoria Villeda, Isabel, Urban, Kathrin

Journal:

Journal of Business Economics

Year:

2017

Language:

english

File:

PDF, 741 KB

english, 2017

26

What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising

Bekk, Magdalena, Spörrle, Matthias, Völckner, Franziska, Spieß, Erika, Woschée, Ralph

Journal:

Marketing Letters

Year:

2017

Language:

english

File:

PDF, 463 KB

english, 2017

27

Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität

Dr. Franziska Völckner…

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Year:

2005

Language:

german

File:

PDF, 1.86 MB

german, 2005

28

Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen

Dr. Thomas Nitschke,Dr. Franziska Völckner

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Year:

2006

Language:

german

File:

PDF, 2.27 MB

german, 2006

29

Brand Positioning Based on Brand Image–Country Image Fit

Klein, Kristina, Völckner, Franziska, Bruno, Hernán A., Sattler, Henrik, Bruno, Pascal

Journal:

Marketing Science

Year:

2019

File:

PDF, 977 KB

2019

30

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Franziska Völckner, Julian Hofmann

Journal:

Marketing Letters

Year:

2007

Language:

english

File:

PDF, 221 KB

english, 2007

31

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews

Gensler, Sonja, Völckner, Franziska, Egger, Marc, Fischbach, Kai, Schoder, Detlef

Journal:

International Journal of Electronic Commerce

Year:

2016

Language:

english

File:

PDF, 529 KB

english, 2016

32

Does Chain Labeling Make Private Labels More Successful?

Schnittka, Oliver, Becker, Jan-Michael, Gedenk, Karen, Sattler, Henrik, Villeda, Isabel Victoria, Völckner, Franziska

Journal:

Schmalenbach Business Review

Year:

2015

Language:

english

File:

PDF, 855 KB

english, 2015

33

The Financial Value of Stars, Revisited: An Ingredient Branding Approach Accounting for Sample Selection Bias, Context Effects, and Multiple Channels

Hennig-Thurau, Thorsten, Völckner, Franziska, Clement, Michel

Journal:

SSRN Electronic Journal

Year:

2011

Language:

english

File:

PDF, 436 KB

english, 2011

34

Do We Really Know How to Manage Brand Extension Success?

Ringle, Christian M., Völckner, Franziska, Sattler, Henrik, Reinstrom, Christian

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 704 KB

english, 2012

35

Do We Really Know How to Manage Brand Extension Success?

Ringle, Christian M., Völckner, Franziska, Sattler, Henrik, Reinstrom, Christian

Journal:

SSRN Electronic Journal

Year:

2012

File:

PDF, 704 KB

2012

36

IT’S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST

SCHULZ, MICHAEL, VÖLCKNER, FRANZISKA

Journal:

International Journal of Innovation Management

Year:

2019

Language:

english

File:

PDF, 559 KB

english, 2019

37

IT’S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST

SCHULZ, MICHAEL, VÖLCKNER, FRANZISKA

Journal:

International Journal of Innovation Management

Year:

2019

File:

PDF, 559 KB

2019